Privacy policy

Last updated: November 18, 2025

The Giddy Up operates this website and all related information, content, features, products, and services (the “Services”) to provide you with a curated shopping experience. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction through the Services or otherwise communicate with us. If any conflict arises between our Terms of Service and this Privacy Policy, this Privacy Policy governs the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing or using the Services, you acknowledge that you have read and understand the practices described here.

Personal Information We Collect or Process

“Personal information” means information that identifies or can reasonably be linked to you or another person. It does not include de-identified or aggregated information. Depending on how you interact with the Services and as permitted by law, we may collect or process:

  • Contact information such as your name, billing and shipping address, phone number, and email address.

  • Financial information such as credit or debit card details, payment card information, transaction details, and payment confirmations.

  • Account information such as usernames, passwords, security questions, preferences, and account settings.

  • Transaction information such as items you view, add to your cart or wishlist, purchase, return, or exchange, and your past order details.

  • Communications such as messages or information you send to us, including customer support inquiries.

  • Device information such as IP address, browser type, device identifiers, and network information.

  • Usage information such as how and when you interact with the Services, including navigation, clicks, and browsing behavior.

Sources of Personal Information

We may collect personal information from the following sources:

  • Directly from you, such as when you create an account, make a purchase, or communicate with us.

  • Automatically, such as through cookies, pixels, or similar technologies when you browse or interact with the Services.

  • Service providers, such as payment processors, shipping partners, analytics providers, and technology partners who assist in providing the Services.

  • Third-party partners, including marketing partners or platforms you choose to interact with.

How We Use Your Personal Information

We may use personal information for the following purposes:

Provide, Personalize, and Improve the Services

To operate and deliver the Services, fulfill orders, process payments, manage your account, remember preferences, provide recommendations, arrange shipping, handle returns, enable product reviews, and enhance your shopping experience.

Marketing and Advertising

To send marketing communications (email, SMS, or mail), show relevant ads, and personalize promotions based on your activity or interests.

Security and Fraud Prevention

To authenticate accounts, detect and address fraudulent or harmful activity, maintain secure transactions, and protect the safety and integrity of the Services.

Communicating with You

To provide customer support, respond to inquiries, send service-related messages, and maintain our relationship with you.

Legal and Compliance

To comply with applicable laws, respond to lawful requests, participate in legal proceedings, enforce policies, or protect our rights and the rights of others.

How We Disclose Personal Information

We may disclose personal information to third parties under the following circumstances:

  • Service providers who support our operations (e.g., payment processors, analytics providers, IT partners, fulfillment centers, shipping services, marketing partners).

  • Business and advertising partners to deliver marketing or personalized advertising.

  • With your consent or direction, such as social media integrations or shipping requests.

  • Within our business including affiliates, if applicable.

  • In connection with business transactions (e.g., mergers, acquisitions, financing, restructuring).

  • For legal reasons, including to comply with laws, enforce policies, or protect our rights or the rights of others.

Third-Party Websites and Links

Our Services may contain links to third-party sites or platforms. We are not responsible for their privacy or security practices. You should review the privacy policies of any third-party site you visit. Information shared on public or semi-public platforms may be accessible to other users.

Children’s Data

The Services are not intended for children, and we do not knowingly collect personal information from individuals under the age of majority in their jurisdiction. If you believe a child has provided us with their information, please contact us to request deletion. We do not have actual knowledge of selling or sharing the personal information of minors under 16.

Security and Retention

We take reasonable measures to protect your information, but no method of transmission or storage is completely secure. Please avoid sending sensitive information through unsecure channels.

We retain personal information for as long as necessary to provide the Services, maintain your account, fulfill legal obligations, resolve disputes, or enforce agreements.

Your Rights and Choices

Depending on where you live, you may have rights regarding your personal information, which may include the right to:

  • Access or know the personal information we hold about you

  • Request deletion of your personal information

  • Correct inaccuracies

  • Request portability of your information

  • Opt out of certain data sharing or targeted advertising

  • Manage communication preferences (unsubscribe options are included in promotional emails)

We may need to verify your identity to process your request. You may also designate an authorized agent to submit requests on your behalf.

We will not discriminate against you for exercising your rights.

Complaints

If you have concerns about our privacy practices, you may contact us using the details below. Depending on your location, you may also have the right to contact your local data protection authority.

International Transfers

We may transfer, store, or process personal information outside your country of residence. When required, we use lawful transfer mechanisms such as Standard Contractual Clauses.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will post the updated version on this page and update the “Last updated” date.

Contact Us

If you have questions about this Privacy Policy or would like to exercise your privacy rights, you may contact us via our contact form or by mail at

Address: 22380 El Camino Real, Santa Margarita, CA 93453, USA